Many years later...

A few weeks ago, a random conversation with a colleague brought back memories of the books I grew up reading, Gabriel García Márquez, and a much earlier version of myself.

I’ve always been drawn to storytelling. I loved reading. I also spent time working as a tour guide, telling people about places, history, and culture. Creating stories and finding a way to connect with an audience came naturally to me, long before I thought of it as a professional skill.

Gabo had a remarkable ability to make the extraordinary feel completely believable. With José de la Cuadra, it was something different. I was drawn to his attention to people, culture, and the small details of everyday life.

What makes magical realism so powerful is that, beneath everything extraordinary, there is something deeply familiar. The magic works because the world around it feels real.

And, if you think about it, the same principle applies to the work many of us do today.

A website, a piece of content, a campaign, or a brand voice all begin with the same challenge: Finding a way to make someone care. Finding the connection. The human detail. The reason someone pauses and thinks, "this feels familiar."

The stories that stay with us are usually the ones that connect. They are built on something human, something specific, and something that feels true.

That conversation reminded me that inspiration does not always give us something new. Sometimes, it simply takes us back to something we already had.

What do you think...?