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Building Digital Experiences: My journey as a bilingual web designer helping brands grow online

  • Writer: Félix Freire
    Félix Freire
  • Oct 5
  • 2 min read
Lighthouse by a waterfront with a curving path. City skyline, including a tall tower, in the background. Monochrome and serene. Guayaquil Ecuador Toronto Canada Felix Freire Altura Digital Consulting Web Design Content.

I landed in Canada in 2015, carrying with me Ecuador's culture and resilience. Starting in a new country wasn’t easy; the challenges of adapting, learning a new way of life, and building connections from the ground up taught me lessons I still carry into every project I take on.


For over 18 years, I’ve helped travel agencies, boutique hotels, and small businesses define their digital identity. I specialize in web design, content strategy, and digital consulting, turning ideas into online experiences that engage audiences and reflect each brand’s unique story. Every project is an opportunity to understand a business deeply, its goals, its audience, and the message it wants to convey, and translate that into a cohesive, modern digital presence.


Through Altura Digital Consulting, I work closely with clients to guide them through the entire process, whether it’s building a website from scratch, auditing existing content, optimizing messaging, or advising on digital strategy. My approach is hands-on, focused on understanding each client’s vision, offering practical guidance, and ensuring every detail strengthens their online presence.


I believe every project deserves attention, insight, and passion. By combining creative design with strategic thinking, I create digital solutions that are not only visually appealing but also functional, effective, and aligned with the brand’s values. From content placement to website architecture, everything is intentional, designed to foster connection and clarity.


Ecuador is where I’m from, Canada is home, and in my work, I bring the lessons, experiences, and cultural insight from both to help businesses grow online. If you’re looking for a partner who can help define your digital presence with purpose and professionalism, I’m ready to create a strategy that truly represents your brand and connects with your audience. Let's talk!


web design, content strategy, digital consulting, website development, brand messaging, boutique hotels, small business digital presence, online branding, content creation, digital strategy.

 
 
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